How much does Bulk SMS cost in Nigeria?

Promotional Bulk SMS starts at ₦6.50 per unit and drops to ₦4.50 per unit at our highest volume tier. Transactional SMS, used for OTPs and alerts, is priced on its own scale. You only pay for the units you send — there is no monthly fee, contract or setup charge.

What is one SMS unit?

One unit is a single 160-character message using standard GSM-7 encoding. If your message contains Unicode characters such as emoji or accented letters, the limit is 70 characters per unit. Longer messages are automatically split into multiple units, and the platform shows you the segment count before you send.

How is WhatsApp Business API priced?

WhatsApp is billed per 24-hour conversation, in line with Meta's conversation-based pricing, across four categories: marketing, utility, authentication and service. Rates vary by the recipient's country, so we quote WhatsApp per account based on your destination mix and monthly volume. Service conversations — replies inside a customer-initiated window — are free.

Are there setup fees or contracts?

No. There is no setup fee, no minimum contract and no lock-in. Create an account, load units or subscribe to an Email plan, and pay only for what you send.

Do you offer volume discounts?

Yes. Bulk SMS pricing is tiered by monthly volume — the per-unit rate falls automatically as your volume grows, with 6 published tiers on promotional traffic. Above 2,000,000 units per month we also negotiate custom rates and SLAs.

Transparent Pricing

Bulk SMS from ₦4.50 per unit. No contracts, ever.

Published rates on every channel — not a "contact us" wall. Pay-as-you-go SMS with automatic volume discounts, monthly Email Marketing plans sized to your list, and per-conversation WhatsApp billing. Cancel anytime.

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No setup fees
Units never expire
All 4 Nigerian networks
Delivery reports included

Bulk SMS rate card Published

Starter1 – 49,999 units ₦6.50

Growth50,000 – 99,999 units ₦6.20

Scale100,000 – 499,999 units ₦6.10

Max Volume2,000,000+ units Best rate ₦4.50

Bulk SMS

₦4.50 – ₦6.50 per unit, by monthly volume

Pay-as-you-go. 6 published volume tiers.

See SMS tiers

WhatsApp API

Per conversation quoted by destination & volume

Meta conversation-based billing. Service replies are free.

How it's billed

Work out your cost

What will your campaign actually cost?

Move the volume, watch your tier and rate update instantly. These are live rates from our platform — the same numbers you'll be billed.

Bulk SMS price calculator

Enter your monthly volume to see your exact tier, per-unit rate and total cost.

Marketing campaigns, offers, event and fee reminders.

How many SMS units per month?

units

Your tier: —
Rate per SMS unit: —
Volume: —
Estimated total: —

Create Account & Top Up Talk to sales

Prices in Nigerian Naira (₦), exclusive of VAT. One unit = one 160-character GSM-7 message (70 characters if the message contains Unicode, e.g. emoji). Longer messages are split into multiple units.

Pay-as-you-go

Bulk SMS pricing tiers

Your rate drops automatically as your monthly volume grows — no renegotiation, no sales call required.

Marketing & reminders

Campaigns, offers, event and fee reminders — anything you initiate.

From ₦4.50/unit

Promotional Bulk SMS pricing tiers by monthly volume, in Nigerian Naira
Tier	Monthly volume	Best for	Rate per unit
Starter	1 – 49,999	Perfect for solo senders just getting started.	₦6.50
Growth	50,000 – 99,999	Built for growing teams and serious senders.	₦6.20
Scale	100,000 – 499,999	Engineered for scale with smart tools and boost.	₦6.10
Elite	500,000 – 999,999	For power users who send high volume.	₦5.75
Enterprise	1,000,000 – 1,999,999	Built for high-volume senders	₦5.00
Max Volume	2,000,000+	Custom sending solution with plans starting at...	₦4.50 (best rate)

OTPs & alerts

Codes, receipts and alerts triggered by a user action, on a dedicated unit balance.

From ₦4.90/unit

Transactional Bulk SMS pricing tiers by monthly volume, in Nigerian Naira
Tier	Monthly volume	Best for	Rate per unit
Starter	1 – 49,999	Perfect for solo senders just getting started.	₦7.20
Growth	50,000 – 99,999	Built for growing teams and serious senders.	₦7.00
Scale	100,000 – 499,999	Engineered for scale with smart tools and boost.	₦6.80
Elite	500,000 – 999,999	For power users who send high volume.	₦6.45
Enterprise	1,000,000 – 1,999,999	Built for high-volume senders.	₦6.00
Max Volume	2,000,000+	Custom sending solution with plans starting at...	₦4.90 (best rate)

Sending more than 2,000,000 units a month?

Above our top published tier we negotiate custom rates, white-glove onboarding and a written SLA. Tell us your volume and destination mix and we'll put a number in front of you.

Get a Custom Quote

Conversation-based billing

WhatsApp Business API pricing

WhatsApp isn't billed per message — it's billed per 24-hour conversation window, in line with Meta's conversation-based pricing. Your rate depends on the conversation category and the recipient's country, so we quote WhatsApp per account rather than publishing a single number that would be wrong for most customers.

Marketing

Promotions, offers and re-engagement campaigns you initiate.

Utility

Order updates, receipts and account notifications.

Authentication

One-time passcodes and login verification.

Service FREE

Your replies inside a customer-initiated window cost nothing.

Get a WhatsApp Quote

What's always included

Every plan, every tier, no asterisks

No contracts

Pay for what you send. Change or cancel plans anytime — there is no lock-in and no exit fee.

No setup fees

Create an account and start sending. We do not charge onboarding, integration or sender-ID fees.

Units never expire

Your prepaid SMS balance stays in your account until you use it. Top up on your own schedule.

Delivery reports included

Every message is logged with a traceable delivery status — never an extra-cost add-on.

Full API access

The HTTP API and delivery webhooks are available on every account, from the smallest tier up.

Real human support

Reach an actual person by phone or email for volume discounts and integration help.

Pricing FAQ

Questions about what you'll pay

Promotional Bulk SMS starts at ₦6.50 per unit and drops to ₦4.50 per unit at our highest volume tier. Transactional SMS is priced on its own scale. You only pay for the units you send — no monthly fee, no contract, no setup charge.

One unit is a single 160-character message using standard GSM-7 encoding. If your message contains Unicode characters such as emoji or accented letters, the limit drops to 70 characters per unit. Longer messages are automatically split, and the platform shows you the segment count and true cost before you send.

Promotional covers marketing campaigns, offers, event notices and fee reminders. Transactional covers messages triggered by a user action — OTP codes, transaction alerts and receipts — and runs on a dedicated unit balance, so a verification code is never queued behind a marketing blast.

No. Bulk SMS runs on a prepaid unit balance that does not expire. Top up when you need to, send when you are ready, and any remaining units stay in your account indefinitely.

No. Your tier is applied automatically based on your monthly volume, across 6 published promotional tiers. Send more and your per-unit rate falls on its own. Above 2,000,000 units a month we also negotiate custom rates and a written SLA — talk to our team.

WhatsApp is billed by Meta per 24-hour conversation, and the rate changes with the conversation category and the recipient's country. A single published number would be wrong for most customers, so we quote WhatsApp against your actual destination mix and volume. Service conversations — your replies inside a customer-initiated window — are free.

Yes, at any time. Upgrade when your list grows, downgrade when it does not, or cancel outright — there is no penalty and no notice period.

All published prices exclude VAT. VAT is applied at the prevailing statutory rate on your invoice.